Millets Giveaway is a special marketing campaign being undertaken by Small Farmers’ Agri-Business Consortium, a society promoted by the Ministry of Agriculture and Farmers Welfare. Under the campaign, SFAC aims to promote buying directly from FPO (Farmer Producer Organisation) farmers. This helps in supporting small & marginal farmers of the country. India is extensively promoting the production and consumption of millets by various means commemorating the International Year of Millets 2023.
Benefits of direct purchase from FPOs:
Dr Maninder Kaur Dwivedi, Managing Director, SFAB said that citizens are being encouraged to buy directly from FPOs selling millets via ONDC’s My Store, the Connected marketplace built in India for Indian sellers. The Giveaway campaign supports three main areas:
-Motivates the general public to buy directly from FPO farmers. The buyers get pure and authentic produce and with their purchase they support the livelihoods of the small and marginal farmers.
-Buyers get to experience how easy it is to use the ONDC’s My Store platform.
-Millets being the focus for the year with International Year of Millets 2023, the campaign motivates more people to adopt millets.
A long-term change in the lives of farmers:
Speaking about Hulsoor Mahila Kisan Millets Producer Company Limited, founded on 2nd March 2021, the Managing Director of SFAB said, “It is involved in crop cultivation, horticulture, providing support and services to farmers.” The FPO has proved to be beneficial for farmers. It has resulted in a long-term change in the lifestyle of the farmers of Karnataka’s Hulsoor block.
Before joining the FPO, farmers used to cultivate traditional varieties of various crops using conventional farming methods. It added millet to these farmers’ crop portfolios as a new crop. FPO recently established its own input shop, where members can purchase high-quality seeds, fertiliser and other inputs at reduced prices.
The FPO also has a cu
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